Chelsea in Bloom Creates Waves
Known as the ‘alternative floral art show’, Chelsea in Bloom is a world class horticultural event that transforms the iconic streets of Chelsea with magnificent floral displays, attracting visitors from around the world.
This year we were excited to discover that the event, which is produced by Cardigan in association with The Royal Horticultural Society, will be themed ‘Under The Sea.’ Not only will 90 shops, restaurants and hotels from Sloane Street, Pavilion Road, Duke of York Square and the King’s Road be adorned in floral celebrations of life beneath the waves, they will also be drawing attention to a cause very close to our hearts; the fight to end plastic pollution in our oceans. For the first time, Cadogan is working alongside charity partner Plastic Oceans UK and a charity point will be placed on Sloane Square, with an interactive installation to raise funds and awareness.
Plastic Oceans UK have been experts on plastic pollution for nearly a decade. The charity began with the award-winning and eye-opening documentary ‘A Plastic Ocean’, which hit the headlines and brought the issue into into the spotlight and our daily conversations. Now, the charity are solving the plastic crisis through science, sustainability and education programmes. Through changing attitudes, behaviours and practices on the use and value of plastics, the aim is to stop plastic pollution reaching the ocean within a generation.
This year, retailers from leading fashion houses such as & Other Stories, Boden, Bulgari, Rag & Bone, Monica Vinader, Essential Antwerp, J Crew, Club Monaco, BOSS, The White Company, Rixo and Lululemon have all jumped on board, as well as restaurants including Hans’ Bar & Grill, Polpo and Rabbit. Each will set about interpreting the Under the Sea theme in their own unique way to compete for the coveted award of ‘Best Floral Display’.
We are particularly looking forward to a visit to Sloane Square, which not only host a pop-up bar but will be the site of what is promised to be a breath-taking central floral installation created by florists ‘All For Love London’ featuring a show-stopping coral reef complete with giant dolphin made from mixed foliage, and an octopus with tentacles of celosia heads and pincushion proteas. Another large-scale floral installation making up the spectacle will be a giant 4m Orca Whale situated on Pavilion Road, which will be created out of tropical leaves jumping out of a base of mixed shades of delphiniums, hydrangeas and frothy gypsophila. Meanwhile, on Duke of York Square, florists ‘Maison de Fleurs’ have created a giant turtle comprised of a mixture of plants, succulents, moss and brightly coloured flowers.
Keeping to the theme and mission of no waste, we were thrilled to hear that no flowers will go to waste once the event has come to a conclusion. Cadogan will be working with charity Floral Angels, to re-use and re-home flowers and plants wherever feasible. All main installations will also be created without single-use plastic and all participants have been encouraged to consider sustainability in their displays.
Chelsea in Bloom runs from 20-25th May 2019.