We love championing young and creative entrepreneurs at Crew à la Mode and hearing how their stories began. Backstage of our home city of London is a hive of inspiring movers and shakers, using their creative talent to set up the small businesses that give our capital all its quirks and character. It’s these enterprises that allow once forgotten areas and neighbourhoods dotted throughout the city to rise from the dust and shine, luring visitors all keen to play a part in the emerging scene. In this series of blog posts, we shine a spotlight on the individuals and businesses we have discovered along the way, that inspire, intrigue and, most importantly, excite us.
Back in 2008, before Bake Off rose into the lives of the nation, a young lady named Lily from East London started baking cupcakes for her mates to make a bit of cash. At the time, that alone was quite the press story, but give her 6 months and the renamed Lily Vanilli was baking for A-listers Lady Gaga and Elton John, whilst also running a concession in Harrods and securing a book deal!
“Lily Vanilli’s flights of fantasy have us grabbing our aprons“ British Vogue
Lily is now renowned for her pioneering cake designs, quality baking and market leading innovation. Just off Columbia Road, her bustling bakery has a weekly changing seasonal menu of cakes, pastries, soups, fresh juices and infamous famous sausage rolls and brownies and the Sunday Café has been packed with queues since it opened in 2010. Most recently, Lily opened her second store in Tbilisi, Georgia (a place she visited and fell in love with) and has aspirations to open another in Mexico, no less!
Lily, recently described by ES Magazine as “The Queen of baked goods” is the accomplished author of three best selling recipe books including Sweet Tooth, A Zombie ate my Cupcake and 2018’s #BakeForSyria which went straight to number one on Amazon, with all proceeds going to support children displaced by the war in Syria. She consults for brands in the UK and overseas and is co-founder of the industry leading YBF Awards, now in its eighth year.
Get a taste of Lily’s creations here: www.lilyvanilli.com
Photo’s credited to the @lily_vanilli_cake instagram account .