Wimbledon is back!
Celebrating a British event back in full swing, with our CREW Ready court side inspired tennis looks.
After the pandemic forced the tournament’s cancellation in 2020 tennis stars and supporters alike were more eager than ever for this year’s championships to kick off.
Restrictions have led to some changes for this year, but much of its tradition has returned. Many players describe Wimbledon as unique in terms of a tennis tournament. The strict rules enforced on players who are only allowed to wear white has the world watching to see just how far the players might bend these rules with their daring attire. Notorious for her winning streaks, Serena Williams leads this by working closely with her sponsors, Nike, to create some stand-out and often controversial looks. Not only is she the talk of the tennis society, but also the fashion world too.
We’re also encouraged to see some changes this year in terms of improving sustainability at Wimbledon. The classic Wimbledon dessert of strawberries and cream, a renowned and key tradition for spectators, is being adapted for the first time this year with the plastic containers being replaced with sustainable cardboard containers.
Continuing on from their eco-friendly move, regular sponsors Evian are requesting that guests invited to their annual VIP suite are to dress sustainably, from re-wearing their favourite outfit, to wearing something from their favourite sustainable designer.
Given the restrictions in place and a more limited attendance, they are encouraging the spectators at home to enjoy the Wimbledon experience with a hamper delivered straight to your living room, to divulge in your own Royal box. Ace!
We’ve put together some Wimbledon inspired court side looks from our CREW Ready collection; The Arlo Polo offers the crisp white look white a modern zip placket, along with the practical vent on the collar for moisture control. The Aurelia dress is part of our performance dress range and offers the most sport-inspired style with laser cut micro-perforations to allow added breathability.
Whatever the outcome in 2 weeks time, we’re glad to see a celebrated British event back in full swing and with the eco-friendly additions, which we hope continue through to next year.
To follow all the latest action, visit wimbledon.com