Established in London in 2009 by founder Lottie Lyne, the vision for Crew à la Mode was to produce high quality, functional and stylish crew uniforms. This concept was soon realised and the company quickly became known for working with some of the most exclusive superyachts around the globe. Ten years on, we now offer the finest levels of service in the industry, delivering cohesive and contemporary uniform solutions.
With a Head Office in London & showroom in Palma, Mallorca, as a company we’ve come a long way since our launch as a yacht outfitter specialist. We’ve expanded as an agency to offer extended yachting and lifestyle services to cover every aspect of a project, from design to interiors to stock management, and in 2010 we launched our sister company CALM Collected, our stocked and in-house Ready-to-Wear collection. CALM has since evolved to become an independent lifestyle brand for on board and beyond, now available worldwide.
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Strategy With Creativity
Today we merge strategy with creativity and commitment and pride ourselves on delivering an unrivalled customer service, regardless of scale or complexity of the brief. We have grown alongside our client offering by providing more than just yachting expertise, but curating strategic solutions for clients where luxury apparel is paramount such as premium hotels, personal residences, aviation fleets and private jets.
As a company, we’re always ambitious and ever-growing in order to meet and exceed our clients needs. Our core values of quality, creativity, innovation, and integrity are at the heart of our culture and the work we produce. We like to lead within our industry, keeping our approach fresh whilst carefully considering cultural influences and current issues, such as sustainability and ethical production.